REGISTER TODAY FOR #CMWorld 2019 #CMWorld: http://www.contentmarketingworld.com/ Have you ever noticed how everyone makes content marketing seem much easier than it actually is? Everyone today has a flawless success story to tell. But what most people don't talk about is the trail of content mistakes and mix-ups that paved that path to success.
Mark Twain once said, "There are three kinds of lies: lies, damned lies, and statistics." It's been over 100 years since Twain said that, but it still rings true today-especially when we're talking about content marketing metrics.
What once was old can always be new again, and that includes your content. Here's what you need to know about repurposing content safely.
While it seems like some of the most successful content campaigns and marketing efforts are the result of creative geniuses, the truth is that coming up with great content really has nothing to do with traditional creativity. In fact, the more "creative" our content is, the less helpful it can be for our audiences.
Video of Engage 2017 presentations from Anna Hrach of Convince & Convert and Isaiah Walker of Puppet. Learn more about the organizer, SEMpdx - http://www.sempdx.org
Notable speaking appearances
Acquia webinar- The Winning Formula for Content Success - 2019
AZ World Usability Day 2017 presented by GoDaddyAMA Webcast - How to Integrate Social Media and Content Strategy - 2015
Conex: The Content Experience Conference by Uberflip - 2018, 2019
Content Experience Show podcast cohost - January 2018 - June 2019
Content Marketing World - 2015, 2017, 2018 & 2019
Content Strategy Applied Conference - 2013
Digital Content Strategies Conference - 2013
Digital Summit Detroit - 2017
Digital Summit Charlotte - 2017
Engage by SEM PDX - 2017
GoDaddy UX Fest - 2017 & 2019
Phoenix Content Strategy Meetup, co-organizer - 2012-2015
PILMMA Summit - 2018